Brad Novak (aka New Blood Pop) explores ‘identity’ through is self titles 'Hybrid' series. Charismatic animals merge with humans to create his distinct Hybrid figures.

Through uncanny juxtaposition Novak wants to convey the complexity of our identities, which resist being put into convenient little boxes. The artist considers himself a true hybrid - geek first, artist second, and doctor third.

It was a visit to a London gallery in the early 2000’s that changed his life.

“Before that visit I thought art had to be realism; I thought if you can’t paint a photograph it's not real art. Two hours in the Tate Modern and my fate was sealed. It was like a lightning strike, it unlocked something in me. I suddenly realised that art can be an idea and not just a pretty picture,” says Brad.

That event changed the trajectory of his career. Now an internationally-renowned urban pop culture artist Novak continues to surprise.